?

This week, on two separate occasions, I heard the word “ask” used as a noun. This is the first time in my life, corporate or otherwise, that I’ve heard this.

One person said: “We think this is a pretty big ask.” The other said: “We’re trying to figure out the ask on this.”

It’s so bizarre. There are many other perfectly serviceable actual-noun-options available. Call me old fashioned, but I don’t think there’s anything wrong with “request.”

I’m hoping this doesn’t become a thing.

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